Roar! goes the Tiger

If you've been browsing the newspapers, the sports section in particular, you're bound to notice a fearsome ad showcasing Zaquan Adha - Malaysian football's poster boy in skin tearing glory. The caption goes, "Warriors don't cry over split skin" which I thought was a pretty awesome play on the century old idiom, "Don't cry over spilled milk".

The ad directs you to the website which we of course, proudly designed. In the run up to the AFF Suzuki Cup happening early December, Nike launched the new National Team Kit for Malaysia. The concept that holds the idea together is the act of skin tearing which will ultimately reveal the brilliant new jersey.

"Shirt on, Fear Off" is the super that captures the spirit of the Malaysian Tigers who promises to fight till the end. Work began when we paid a visit to the team's training ground in PJ to conduct a photo shoot and to interview the players. With the necessary materials in hand, we then started the development phase.

I shall not bore you further with the details. Just sit back, kick off your shoes and enjoy the Malaysian Tigers in their full skin tearing glory.

www.nikefootball.com.my

This is Nike Sportswear

August has come and gone and what a great month indeed it was. The Beijing Olympics was a spectacular affair and everyone will remember it as the greatest sporting event of the decade. That's not all there is to it. Apparel companies triumphed too as their athletes chalk up world records again and again to show the world that the human spirit knows no bounds.

We contributed too in our own quirky way. We took part for the very first time in a video shoot for Nike Sportswear and it was simply blockbuster. Models Ian and Azura graced our set and lent their elegant touch to make our virgin video production an interesting one indeed.

The idea came about as we were brainstorming for our NSW campaign to coincide with the Olympics. Out of this world ideas were thrown about and as we slept over each one of them, we eventually agreed to do a site take over, skinner ad that showcases Azura and Ian modeling vintage Nike gear.

Check out the youtube video to see how the ad actually works. It's taken by now of course, but when it was running it's due course, we thought it was pretty damn cool. Yes we're biased and we know you love us for that!

Till the next post, toodles!

Create History: Participate in Project Lightweight

Calling out all inventive, creative, innovative, intelligent, smart, acute, bright, artistic, imaginative college students!

Here's a chance to do something big. Enormous. Mammoth even. Like standing on the shoulder of giants.

Bring to life an idea in your head that goes to show the future design of a lightweight concept. Construct this prototype and be in the running for a trip to Nike HQ in Oregon, United States.

This is Project Lightweight.

www.nike.com.my/projectlightweight