If you've been browsing the newspapers, the sports section in particular, you're bound to notice a fearsome ad showcasing Zaquan Adha - Malaysian football's poster boy in skin tearing glory. The caption goes, "Warriors don't cry over split skin" which I thought was a pretty awesome play on the century old idiom, "Don't cry over spilled milk".
The ad directs you to the website which we of course, proudly designed. In the run up to the AFF Suzuki Cup happening early December, Nike launched the new National Team Kit for Malaysia. The concept that holds the idea together is the act of skin tearing which will ultimately reveal the brilliant new jersey.
"Shirt on, Fear Off" is the super that captures the spirit of the Malaysian Tigers who promises to fight till the end. Work began when we paid a visit to the team's training ground in PJ to conduct a photo shoot and to interview the players. With the necessary materials in hand, we then started the development phase.
I shall not bore you further with the details. Just sit back, kick off your shoes and enjoy the Malaysian Tigers in their full skin tearing glory.
www.nikefootball.com.my
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