Friday, September 5, 2008

This is Nike Sportswear


August has come and gone and what a great month indeed it was. The Beijing Olympics was a spectacular affair and everyone will remember it as the greatest sporting event of the decade. That's not all there is to it. Apparel companies triumphed too as their athletes chalk up world records again and again to show the world that the human spirit knows no bounds.

We contributed too in our own quirky way. We took part for the very first time in a video shoot for Nike Sportswear and it was simply blockbuster. Models Ian and Azura graced our set and lent their elegant touch to make our virgin video production an interesting one indeed.

The idea came about as we were brainstorming for our NSW campaign to coincide with the Olympics. Out of this world ideas were thrown about and as we slept over each one of them, we eventually agreed to do a site take over, skinner ad that showcases Azura and Ian modeling vintage Nike gear.

Check out the youtube video to see how the ad actually works. It's taken by now of course, but when it was running it's due course, we thought it was pretty damn cool. Yes we're biased and we know you love us for that!

Till the next post, toodles!